We imagine, design and build integrated digital marketing & communication solutions – to look to the future while riding the wave of the present.
Before starting any digital project, the first step is to devise and define the best digital strategy to achieve your business goals. Market Analysis, comparison with Competitors, choice of the most appropriate Digital Channels: Laser is able to provide you with a sound, data-driven starting point around which to develop and implement your digital strategy.
Get to be, learn, improve, grow. Not just technology: from preliminary strategic consultancy (“Is e-commerce the right tool for your needs?”) through to support for the creation of both initial contents and the architecture of the launch step. And then an ad-hoc communication and marketing strategy which makes it possible for you to boost your business step by step, through targeted digital campaigns and by taking advantage of the data made available to us.
Laser was born as a software house and, as such, is very comfortable with the creation of websites. From typical showcase websites, so essential to get a digital presence and to successfully land digital campaigns - and thus collect data to be exploited - through to complex B2B web portals, which provide specific automatic workflows and integrations with third-party data sources for a 100% custom approach.
Relying on a strategy is pivotal but putting it into practice is even more critical. At Laser, we have specialists who deal with Web Analytics, content optimisation for search engines (SEO – search engine optimisation), web copywriting, video storytelling, e-mail marketing, social media marketing and Google and Social ADV.
Finally, digital strategy, in addition to dealing with analytics, e-mail marketing, online ADV and social media marketing, must also primarily cope with designing the graphic interfaces of its solutions and products, namely designing them jointly with and for the users of an app, site, the e-commerce, by making their interaction simple, pleasant and effective.
Bridge the gaps, create a seamless shopping experience between the real and digital worlds, communicate at just the right time, and give the right value to information. Whether in the retail world or in the large “tourism” enclosure – museums, hotels, stations, airports, etc. – proximity marketing is an essential solution to improving the customer/shopping experience. A geo-localised service getting in touch with customers (and their smartphones) in real time through customised messages with a high conversion rate: “Enter our store now: you, and only you, will get a 50% discount on the entire new collection. The offer is valid for one hour only, starting now“.
1) Collecting data, (2) creating dynamic models and workflows, (3) sending multichannel messages to specific, precise targets. In detail, it involves automating different activities and processes through an all-round technological approach: e-mail marketing, landing pages, campaign management, lead management, CRM Integration, social media marketing, analytics. Activities, technologies and processes that will help companies reach the right target with the right message, to be sent at precisely the most appropriate time.
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