New secure, reliable and easy-to-navigate e-commerce site. Dedicated to the sale of wines from the most important winemaking business in the area.
To pursue the goals of Vecchia Cantina di Montepulciano, Laser brought all its strategic, technical and technological skills into play: from the study of competitors, to the conception of an ideal tree to make e-commerce easy to read even by search engines; and then the in-depth study of the user experience in their purchasing behaviour, combined with the choice of a colour palette and fonts in line with the identity of the brand and with an essential criterion of readability, a key condition when a product does not only need to be shown but also sold. And then, of course Laser’s true core business, the code, which –- along with Vecchia Cantina di Montepulciano – makes its voice heard within the diverse world of custom e-commerce.
Vecchia Cantina di Montepulciano, the most important wine company in the area, was founded in 1937 by 14 winemakers and, to date, has over 400 members who make a daily commitment to guarantee the quality of their products.
The company can boast the production of Vino Nobile di Montepulciano, as well as the first DOCG recognised in Italy in 1980.
Aosta